The company is one of the latest PC firms to launch an “Ultrabook” — a name chipmaker Intel gave to the new super-thin laptops that use its processors — but this time, it’s targeting the business user.
Apple has identified 17 “core” violations in an audit of suppliers that scrutinized 102 of the facilities where iPods, iPhones and Mac computers are produced.
Apple isn’t going out of its way to publicize the problem, but the Sydney Morning Herald has reported that cracked Macbooks are troubling users. Underscoring that, a Flickr site carries pictures of more than 200 cracked Macs, posted by the owners, along with their commentary.
Microsoft — ruffled by constant ridicule by Apple — launched its latest counter-punch last night with an explicit jab at its cool but expensive archrival in a prime-time ad featuring one thrifty young woman’s quest to find a 17-inch laptop for under four figures.