Zynga herding its users like sheep from game to game: data

September 27, 2011

Social games company Zynga is adept at converting its current players to its new games, just as smoothly as some of the top video game franchises like Call of Duty, according to a new 21-page report by the game tracking service and social network Raptr.

Zynga plots its mobile stategy

February 28, 2011

Zynga wants to get into your pocket. As the  publisher of games like, “Word with Friends,” a Scrabble-clone popular on Apple devices and since February, on Android platforms, Zynga, known as the top games publisher on Facebook, is likely trying to reduce its reliance of Mark Zuckerberg and co’s platform.

from Summit Notebook:

Zynga CEO: Half of social web users will be social gamers

December 2, 2009

Don’t ask Zynga’s Mark Pincus how much money his company is making.

The founder of the hot social gaming company, which is operating at a more than $200 million yearly run rate according to sources familiar with the matter, said sharing such information would contribute to the kind of hype that would be bad for the nascent industry.