There’s a little something for everybody in the media industry in Frank N. Magid Associates’ annual study of user/viewer/reader behavior. We got a look at some of the findings and took especial note of stats on online video usage, research sponsored by video sharing site Metacafe.
Boiled down, YouTube is still king of online video watching, according to nearly 2,000 web users aged 12 to 64 surveyed by Magid Associates. But as online video becomes a part of our daily routine, corroding wholesome activities like watching TV and going to the movies, there should be plenty more room for sites like rival Metacafe or slick Hulu.
Here’s some of the data on the overarching trends. Magid managing director Mike Vorhaus attributes them to a growing appetite for “snack-sized content.” Now try to make some money off it:
* Half of those surveyed watch some type of online video weekly, more than 10 percent watch it daily.
* More male users aged 12 to 24 say they expect to watch online video more often in the next year.