Curt Schilling, the former pitcher and two-time World Series champ is more nervous about his new video game than he ever was about baseball.
One of Major League Baseball’s top executives may not think Apple’s iTunes app store is particularly user friendly, but he’s not about to offer advice to the hottest technology executive on the planet.
Robert Bowman, the head of MLB Advanced Media, the league’s Internet and digital business, loves apps. He wants his sport’s games and other content to be on every wireless device out there and think apps will begin to shape how websites are designed.
“We actually think it’s going to invade the website. We think people like apps,” he said at the Reuters Global Media Summit. “They’re easy to understand. They’re compartmentalized. It’s a quick way to get information.”
That said, the Apple and Google app stores leave a lot to be desired, Bowman said.
“The app stores are not well laid out. The app stores are very hard to figure out. Even Apple … they do a great job, but they’re hard to understand. The Android app store is very hard to understand, so it’s hard for people to find the content.”
But, when asked what he would do to improve Apple’s app store, Bowman demurred.
“I don’t think I’m going to get very far giving Steve Jobs advice,” he said of Apple’s renowned CEO. “He’s done pretty damn well not listening to me for the first 57 years of his life and so I’m just going to continue to let him not listen to me.”
Bowman acknowledged that the Android app store leaves him “a little bit more frustrated.”
However, the baseball executive is not alone is finding the app stores frustrating.
Despite charging $14.99 a pop, baseball has sold nearly 600,000 apps this year between the Apple and Android platforms, he said.
Bowman also dismissed questions about the future of set-top boxes or big TVs, saying both are not going anywhere.
“I don’t think there’s any history of media dying,” he said. “I still listen to radio in my car.
“The big TVs aren’t going to go anywhere. It’s like the automobile,” Bowman added. “We’re a country that likes big TVs.
from Shop Talk:
Check out where Scotts is staking out new turf.
ScottsMiracle-Gro, the No. 1 U.S. lawn-care company, is taking a swing at winning over baseball fans with its latest sponsorship deal, which allows customers to buy the same grass seed and fertilizer used to grow the lush, green fields at the ballparks of such teams as the Chicago Cubs and Boston Red Sox.
Sirius XM Radio has launched its long-awaited App for the iPhone to mixed reviews. That’s not surprising, really, since the legion of Sirius subscribers has never been sheepish about the pay radio service.
Commissioners from the top four U.S. sports leagues — National Football League, Major League Baseball, the National Basketball Association and the National Hockey League — had a few things to say about the state of the newspaper business during a panel discussion today.
Walt Disney is turning to baseball to hype a 3-D movie about secret-agent guinea pigs.Walt Disney Pictures has signed a deal with Major League Baseball for undisclosed terms under which the entertainment giant will give away 1 million tickets to the movie “G-Force,” scheduled to open nationwide on July 24, if a grand slam home run is hit at the sport’s All-Star game on July 14.”G-Force” is a comedy adventure about a covert government program in which guinea pigs are trained to work in espionage. “Armed with the latest high-tech spy equipment, these highly trained guinea pigs discover the fate of the world is in their paws,” says Disney.Under the program, a grand slam at baseball’s mid-summer classic means a free ticket for the first million people to register at Disney.com between April 22 and July 14, as well as the more than 46,000 fans attending the game in St. Louis.If no grand slam is hit, no free tickets. In 79 previous MLB All-Star games, the only grand slam was hit in 1983. (Thank you, Fred Lynn).Most U.S. sports have been hurt by consumer and corporate spending cutbacks in the recession. Major League Baseball officials expect attendance to fall as much as 10 percent this season, but that still translates to more than 70 million people at the games. And companies are still drawn to the sport as recent marketing deals have shown.The last movie to use the MLB All-Star game to promote its debut was Disney’s “Angels in the Outfield” in 1994.”G-Force” also will be part of the All-Star voting, appearing on more than 20 million ballots distributed at the 30 MLB ballparks, more than 100 minor league parks, and through in-stadium messages and announcements.The Jerry Bruckheimer-produced movie stars the voices of Sam Rockwell, Tracy Morgan, Penelope Cruz, Nicolas Cage, Jon Favreau and Steve Buscemi.Hey, it may be guinea pigs, but check out Bruckheimer’s track record. His credits include such hits as “Flashdance,” “Beverly Hills Cop,” “Top Gun” and “Pirates of the Caribbean” in theaters, as well as “CSI” and “The Amazing Race” on TV.Baseball is careful about how it ties into movies, however.You will see no “G-Force” logos on any bases. In 2004, baseball officials scrapped plans to promote the “Spider-Man 2″ movie on its bases after a major public outcry.