Comcast, the largest U.S. cable operator, is unveiling an app for the iPad that will allow its digital TV customers to watch shows and movies wherever they are.
The Xfinitiy TV app is both a TV guide and mobile video player according to Comcast, and will enable customers to use the iPad as a remote control, search for their favorite cable shows to watch on TV, On Demand, online or on the iPad.
Cable companies, grappling with increasing competition from Johnny-come-latelys like Netflix and Sezmi, are very keen to seek new ways to provide better value to customers for ever-rising cable bills. The ability to watch what shows you like, when you want – even when you’re on the move — might be one way to provide that value and avoid the mythical or real threat of ‘cord-cutting’.
Comcast Cable Chief Neil Smit was due to show off the new app at the Web 2.0 conference in San Francisco as we went to press.
“This Xfinity TV app is part of a much larger effort to reinvent the way consumers interact with their televisions by transforming the way they search, navigate, discover and share entertainment,” said Neil Smit, President of Comcast Cable. “The remote control hasn’t changed in years and this app will enable millions of consumers to instantly search thousands of live TV and On Demand choices and also watch the best content whenever and wherever they want.”