Toshiba’s pricey Regza LCD televisions are getting cosmetic surgery this year, the Japanese electronics maker announced at the Consumer Electronics Show on Wednesday.

Not that these TVs need a face lift, but companies do like to make splashy announcements in Las Vegas.

The newest Regza TVs will have “cutting-edge cosmetics” due to its “Deep Lagoon” design, which is “inspired by the beauty and elegance of nature” and provides a 3D feeling, according to Toshiba.

Except that when Toshiba Vice President of Marketing for Television Products Scott Ramirez tried to invoke the Deep Lagoon feeling by asking reporters at the press conference to close their eyes and imagine they were in a cool, blue paradise, he was met with a hundred blank stares.

(Tip: reporters like news).

The sun shone for Barack Obama at the annual Allen & Co mogulfest in Sun Valley, Idaho, where many campers gave the Democratic hopeful the thumbs up.

In keeping with a tradition held every presidential election year at the confab, Allen & Co  passed around a faux ballot box for attendees inviting even their kids to cast their votes for their favorite candidate.

“Obama. I think he’s going to win,” said Sony Corp head Howard Stringer. Many others at the gathering privately pledged support for Obama.   The crowd draws a large Hollywood contingent, which is traditionally pro-Democratic and even Republican supporters like Rupert Murdoch have predicted a Democratic landslide in November. Who’d expect Rupert  to pick a loser?

(Photo: Reuters)