Ailing ad sales? Restive workers? Colossal costs? If your media company is experiencing one or more of the above symptoms, try outsourcing. While the long-term side effects are not yet known, outsourcing is proving to be an increasingly popular remedy for media companies looking to buff up their balance sheets.
The latest one — and potentially a harbinger for others in U.S. media companies — is MediaNews Group, the privately held, Colorado-based newspaper publisher run by “Lean” Dean Singleton.
Here is his latest comment on outsourcing, as covered by The Associated Press:
Singleton, who also serves as chairman of the board of The Associated Press, told the Southern Newspaper Publishers Association that his company was exploring outsourcing in nearly every aspect of their operations.
“In today’s world, whether your desk is down the hall or around the world, from a computer standpoint, it doesn’t matter,” Singleton said after his speech. … Singleton said sending copy editing and design jobs overseas may even be called for. “One thing we’re exploring is having one news desk for all of our newspapers in MediaNews … maybe even offshore,” he said during the speech.
The AP article notes that few news outlets have sent newsroom functions to other countries, limiting “offshoring” to mostly ad production and non-editorial functions. Of course, the AP also points out: