MediaFile
Where media and technology meet
Did Vibe miss the online vibe?
Here’s an entry from our very own Reuters New York equities team summer intern Chavon Sutton. (Thanks, Chavon!)
Did Vibe magazine, the print ambassador of hip-hop culture, voice and style, pass up a chance to survive last year?
Vibe, the baby of acclaimed producer Quincy Jones (the composer who produced the late Michael Jackson’s mega-hit albums, “Thriller” and “Off the Wall,”), said earlier this week that it was shutting down immediately.
A partnership with an online gossip website serving African-American readers, might have given it room to keep producing, according to the site’s founder and editor.
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Mediatakeout matches with Ebony like oil mixes with water. The audacity for a garbage company that for the most part breathes to highlight the worst pieces of (mostly untrue) news in black america to approach a legacy family owned business like ebony magazine who did so much to build up the community…its crazy. Vibe and Ebony are blue chip legends who just need the right people to help them monetize their names. MediaTakeOut regardless of their traffic is 100% garbage. They will never command blue chip advertisers. It’s not about quickness to report like too many bloggers attach themselves to the thought of — its also about journalistic integrity and existing for a reason. Get a grip MTO and stick in the dirt where you belong. Know your place. I love you for your place but its not in the leagues with Ebony/Vibe/etc. John Johnson would roll over in his grave if his publication took that route.