NBC: Local ads bad, Silverman fine, and Rainbow is no-go

September 26, 2008

zucker1.jpgGeneral Electric’s problems – it warned yesterday that turmoil in the global credit markets could drive profit down as much as 12 percent — have once more put the spotlight on its media unit, NBC Universal.

Coke, IBM, Microsoft rank as top brands

September 18, 2008

coke.jpgMedia consultant Interbrand has issued a new study about the hottest brands in the world — and tech and media companies put on a strong showing.

Yahoo! Yahoo gets a makeover

September 18, 2008

yahoo1.jpg Yahoo is about to make a radical change to its home page — mostly trying to make it a more personal experience. It begins testing the page, on a small basis, today, Reuters reports.

From weird to weirder, Microsoft has Gates do the robot

September 12, 2008

The first Jerry Seinfeld/Bill Gates commercial that debuted last week got a reception about as warm as the one received by the product it was supposed to be promoting: Windows Vista. For those who missed the 2007 debut of Vista, the answer is not very.

So what’s the outlook for media?

September 9, 2008

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For the media business, the next couple of days will likely set the tone for the remainder of the year. Why? Because just about everyone who is anyone will be speaking at a Merrill Lynch conference out in California.

Bill Gates + Jerry Seinfeld = What?!!???

September 5, 2008

microsoft.jpgJerry Seinfeld, a huge marketing budget, and well-respected agency Crispin Porter + Bogusky would seem a recipe for success. Unfortunately for Microsoft, which kicked off a $300 million advertising campaign last night, the first commercial debuted to lukewarm reviews.

Madison Avenue feels your pain

August 29, 2008

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These days, it’s not just Wal-Mart that’s beating the cost savings drum in its marketing. Indeed, in this climate of costly gas and food, job insecurity and falling home prices, you can’t beat cheap on Madison Avenue.

For your video viewing pleasure…

August 27, 2008

buffy.jpgGood news for fans of guilty pleasure shows like “Buffy the Vampire Slayer”, “Felicity” or “Dawson’s Creek” - TheWB.com is about to be up and running. With those shows and others, the website hopes to bring in those 18-34 year-olds so loved by advertisers.

‘Overpayers’ social network

August 25, 2008

sorrell2.jpgAre Microsoft and WPP gearing for an asset swap?

Advertising Age’s Abbey Klaassen is reporting that the two companies — criticized for overpaying for their respective digital advertising acquisitions — have rekindled six-month-old discussions to scratch each others itch.

Microsoft to drop $300 mln in cool quest

August 21, 2008

seinfeld-bee.jpgTired of being the punch line in Apple’s wildly successful “Get a Mac” ad campaign, Microsoft has pulled out the big guns and turned to … comedian Jerry Seinfeld. The software giant is planning on spending about $300 million to clean up its image, according to the Wall Street Journal.