General Electric’s problems — it warned yesterday that turmoil in the global credit markets could drive profit down as much as 12 percent — have once more put the spotlight on its media unit, NBC Universal.
The first Jerry Seinfeld/Bill Gates commercial that debuted last week got a reception about as warm as the one received by the product it was supposed to be promoting: Windows Vista. For those who missed the 2007 debut of Vista, the answer is not very.
Jerry Seinfeld, a huge marketing budget, and well-respected agency Crispin Porter + Bogusky would seem a recipe for success. Unfortunately for Microsoft, which kicked off a $300 million advertising campaign last night, the first commercial debuted to lukewarm reviews.
Good news for fans of guilty pleasure shows like “Buffy the Vampire Slayer”, “Felicity” or “Dawson’s Creek” – TheWB.com is about to be up and running. With those shows and others, the website hopes to bring in those 18-34 year-olds so loved by advertisers.
Advertising Age’s Abbey Klaassen is reporting that the two companies — criticized for overpaying for their respective digital advertising acquisitions — have rekindled six-month-old discussions to scratch each others itch.
Tired of being the punch line in Apple’s wildly successful “Get a Mac” ad campaign, Microsoft has pulled out the big guns and turned to … comedian Jerry Seinfeld. The software giant is planning on spending about $300 million to clean up its image, according to the Wall Street Journal.