Amazon hopes rejiggering its digital movies download service to add a streaming feature for some 40,000 movies will be the trick to lure viewers, the New York Times reports. Lucky owners of Sony’s Bravia line of TVs will also now be able to access the Amazon’s Video On Demand service directly from their TV without linking up to computers.
Separately, TiVo — which has a separate deal with Amazon to let customers view films and shows downloaded from Amazon’s Unbox store directly on TVs — landed a deal to get YouTube videos on the boobtube.
Add to that list recent developments including Netflix’s launch of a small set-top box that lets its subscribers stream a limited selection of films over the Internet directly to TVs and a deal announced this week to do the same over Microsoft’s Xbox 360 game console.
Seems this is a concept that may yet have legs (or may be the equivalent of a tech/media industry zombie).