Google’s vice president of engineering has dismissed the idea that plans to bring out a new computer operating system, Chrome OS, will mean the end of Google’s existing operating system for mobile phones, Android.
Some analysts worry that T-Mobile USA may have missed a trick by opting for a new Android device, myTouch 3G, which is mostly the same as HTC’s first one, the G, except for its slimmer shape and lack of a physical keyboard.
from Summit Notebook:
Next time a bartender draws a long, cool German brew on tap at your favorite U.S. bar, you might be sipping beer that made a mobile phone call along the way.
At the Reuters Technology Summit in New York, AT&T's Ralph de la Vega, who heads its wireless division, described a firm that has fitted its beer with mobile devices.
News from Helsinki:******In a spurt of generosity, the world’s top cellphone maker Nokia plans to pass on to smaller Finland-based firms some 100 ideas for which it has not found any use in its core business, figuring the move could lead to new business opportunities for others.******”The current economic climate is just right for a critical evaluation of intellectual property portfolios and the release of the innovations that are more suitable for others to exploit,” Esko Aho, Nokia’s Executive Vice President for Corporate Relations and Responsibility and Finland’s former prime minister, said.******Some expect Finland’s economy to sink about 5 percent this year due to its heavy reliance on exports, and the country is looking desperately for new ideas to boost its economy.******Nokia itself is expected to recover from the market slump faster than its rivals, but it reported its first-ever quarterly pretax loss for the January-March quarter.******The new public-private initiative includes opening access to Finnish state investments for companies involved in the program. So far, some 300 firms have said they are interested in participating. Most of these firms are outside the IT industry — even a concrete foundry from Tampere, Finland’s third largest city, has said it would like to get access to Nokia’s bag of ideas.******Nokia’s Aho said it would be easy to see additional value from mobile services for the concrete foundry.******”With location-based services they can make sure the concrete is poured down at the right plot,” he said, adding that if all goes well, some of the ideas could end up with Nokia in the end anyway.******”It would be easy to see this river flowing also in the other direction,” Aho said. “It could well be that some idea lead to the situation where the result can later be added to Nokia’s offering.”******Smart thinking, right?
How would you widen your appeal beyond an audience of 14-24 year-olds to say the 18-35 year-old demographic? Some companies might give their advertising a gentler or more grown up tone. Others might throw in a service credit or some airmiles.
Boost Mobile has decided the right theme is “wrong”
Investors already thought its recently-launched $50 unlimited mobile service plan was so competitive their first reaction was to sell shares in rival companies. The plan’s arrival in a terrible economy plagued with job cuts is also expected to draw crowds.
But to make sure Boost, a unit of Sprint Nextel, launched an ad campaign designed by Santa Monica-based ad agency 180 LA, to stand out from the clutter.
One has a coroner eating lunch over a dead body and at one point holding an internal organ in one hand and sandwich in the other. Is this wrong? he asks. Not as wrong like high prices.
Then there’s a girl on a bike questioning if there’s something wrong about her flowing long arm pit hair. The answer is of course that its not as wrong as sneaky charges in phone bill.
And what about the cute pig who’s tucking into a plate of ham at the dinner table.
“Is this so wrong? Its delicious.” says the pig. “I’ll tell you what’s wrong, a cellphone company that advertises one price and charges you hidden fees well north of that.”
Sprint said yesterday that Boost has been taking in 6 times more customers than it is losing since the new plan was launched Jan. 22. Now that the campaign launched this week on national TV it will be interesting to see the effect on sales.