The WSJ.com reports that Apple is softening its approach to its iAd mobile advertising service due to the tepid response as it loses ground to Google in the fast-growing mobile-ad market.
Marketers say they have been turned off by iAd’s high price tag as well as Apple’s hard-charging sales tactics and its stringent control over the creative process which has forced Apple to make some changes.
Facebook is probably not the first place that comes to mind when contemplating new career opportunities.
But Monster.com, the career search website, hopes to change that with BeKnown, a professional networking app that allows users to build their professional identities within Facebook.
Staying with Facebook, Bloomberg reports that the social networking site is planning its first push into mobile advertising by the end of March, giving the company a fresh source of revenue ahead of a possible initial public offering, two people with knowledge of the matter said.
