MediaFile

Verizon throws weight behind Motorola’s Droid Razr for the holidays

(Correction: The name “Droid” was originally misspelled in the headline.)

Verizon Wireless is bringing its considerable marketing and promotional resources to bear on the Droid Razr from Motorola Mobility, kicking off an advertising blitz this week for a gadget that the once-mighty cellphone maker hopes will make a splash this feastive season.

The campaign launched ironically just a few hours after Verizon’s executives were honored guests at a splashy event to launch ReZound, a rival phone from HTC (pictured on the left).  “Today we’re focused predominantly focused on Rezound“, Verizon Wireless spokesman Howard Waterman said.

But he went on to describe how Verizon Wireless will  kick off sci-fi style teaser television ads for the latest Motorola phone that same evening.  While Verizon is  offering several new phones for the holidays, it plans to promote Motorola’s ahead of rivals Apple Inc’s  iPhone, the Samsung  Galaxy Nexus – and HTC’s Rezound.

Razr “is clearly going to be the phone we’ll focus on and have tremendous adertising weight on in the fourth quarter,” said Waterman.

Tech wrap: Now in your Twitter stream – ads

Your Twitter stream could be about to get even more cluttered. Twitter announced in a blog post on Thursday that it will now be placing ads from certain brands and companies directly into the message timelines of users who follow those organizations on the microblogging service. The company said it is testing out the new program with a select group of partners – including Dell, Starbucks and HBO among others – for a few weeks before rolling it out to a wider stable of clients. The new initiative is an expansion of the company’s so-called “Promoted Tweets” program, in which ads show up in search results on the Twitter.com website.

What does the new program mean for users? AllThingsD’s Peter Kafka has this take: “”Depends. Marketers will only be able to deliver the ads — which will use the “Promoted Tweet” format the company rolled out more than a year ago — to users who already follow them on the service. And they’ll only appear on Twitter’s main Twitter.com site. So, if you don’t follow any brands/marketers/companies on Twitter, you won’t see the ads. And if you’re checking Twitter on your iPhone, or via clients like TweetDeck, you won’t see them there, either.”

EA received a thumbs up from antitrust regulators for its deal to buy social gaming startup PopCap Games. EA struck the deal, which is estimated to be worth up to $1.3 billion, to step up its competition with Zynga, the social gaming company behind Facebook games such as FarmVille and Mafia Wars.