Too bad the U.S. Centers for Disease Control and Prevention (CDC) doesn’t charge for its information or make money off its website — they could have made a pile of cash on the swine flu scare. (You know, if it wasn’t a government site.)
When News Corp appointed a senior executive last week to oversee a project to share news among its various properties, we didn’t realize that it was including MySpace. Well, maybe “including” is a bit too expansive a word, but check out this announcement that came from the online social network on Monday:
Whether it’s the recession keeping people searching for cheap entertainment or just the gradual shift of consumer eyeballs to the Web, YouTube‘s popularity continues to grow. The Google-owned site topped 100 million U.S. viewers for the first time in January, industry tracker comScore said on Wednesday.
News Corp is many things to many people. Its latest incarnation? Pinata.
Everyone is taking a whack at Rupert Murdoch’s international media empire these days as its stock languishes and it gets ready to report second-quarter financial results on Thursday. Newspaper advertising revenue is falling, the movie season hasn’t looked so hot so far, MySpace is unlikely to friend Facebook, the euro and the pound are hurting European operations, DVDs are dying and cable networks revenue doesn’t look like it will be able to compensate.
from Fan Fare:
Years ago at the Sundance Film Festival, Yahoo! sponsored a small cafe where festivalgoers could drop in -- if they were on the list -- and grab a quick bite to eat. But over time, it seems Yahoo's fame and fortune as an Internet portal have receded, and in it's place popped up social networking site MySpace. And in recent years, MySpace has sponsored the cafe at Sundance.
We recently wrote that advertisers have even more riding on this Super Bowl than usual. There may be no better illustration of this than Anheuser-Busch InBev, brewer of such Super Bowl marketing staples as Bud and Bud Light.