Jay Leno to NBC’s Rescue

December 9, 2008

How odd is it that perhaps the most exciting story in network television is not about “Lost”, “Fringe” or some other edgy, expensive small-screen phenomenon, but instead, about a veteran night time talk show host moving to prime time?

Watch Gannett layoffs in slow motion

December 3, 2008

It’s layoff week at Gannett — even the second N and T might be redundant.

Dial M For MySpace mobile advertising

December 1, 2008

MySpace co-founder Chris DeWolfe is bullish on the mobile advertising market, but says ad agencies and corporate sponsors haven’t figured out to dial into it.

MySpace Music finds conductor

November 26, 2008

Meet News Corp’s latest cool dude: Courtney Holt, president of MySpace Music. They say he’s not only talented, but he’s hip as well — and reports of his arrival were, to say the least, plentiful.

McCartney fires up MySpace, burns NPR

November 21, 2008

So I wrote this story the other day about how Guns N’ Roses and the Paul McCartney/Youth project The Fireman were running streaming versions of their latest albums on MySpace, the social network that Rupert Murdoch counts as part of his News Corp media empire. The heart of the matter? MySpace touted it as exclusive launches preceding the albums’ debuts in stores.

Dragging and dropping with MySpace

November 10, 2008

At MySpace, change is a gradual affair. News Corp’s online social network on Monday is introducing Profile 2.0, which it calls the “next step in iterative global site redesign, enabling millions of users to opt-in and customize the appearance of their profiles using an innovative new drag-and-drop user interface.”

Is MySpace dreaming of a music device?

November 7, 2008
    Step right up and take your best shot. Think you’ve got a digital music player that can compete with Apple’s iPod? Bring it. Go ahead. Others have. Look what happened to them.

Think Microsoft’s Zune or Sandisk’s Sansa.

MySpace — better with Bacon Salt?

October 13, 2008

mmmmm-baaaaacon.jpgMySpace rolled out the public test of its MyAds system, a service created for small businesses that want to run banner advertising on the online social network. Designed to take advantage of the personal information that MySpace members provide, it’s geared primarily toward folks whose businesses are small enough that they don’t have things like media buyers. (See the e-mail conversation with our friend at Bacon Salt at the bottom of this entry for an example of what I mean.)

Newspaper online advertising slows to crawl

October 13, 2008

turtle.jpgMore bad news for newspapers. We’ve all gotten used to hearing that circulation is down, print advertising is down, newspapers are cutting staff and the industry is in deep, deep trouble.

APT question: A big win or an empty promise?

September 25, 2008

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Cheaper? Easier?!??? Those words are the lifeblood of the advertising community.