The long-expected launch of MySpace Music is happening in drips and drabs. On Sunday MySpace and major music label partners in the joint venture said MySpace Music will launch with four big name advertisers: McDonald’s, State Farm, Toyota and Sony Pictures.
The Google-Yahoo deal is coming under more fire – this time from advertisers.
The Association of National Advertisers has sent a letter to U.S. regulators objecting to the proposed Internet search advertising partnership between Yahoo and Google, supplying critics with even more fodder to shoot down the deal.
Google’s second quarter earnings disappointed Wall Street yesterday and sent its shares tumbling. The search giant blamed lower returns from managing its huge cash piles but analysts are also concerned the market leader in search advertising might augur a wider slowdown in online advertising.
During a panel discussion on media and entertainment at the Milken Institute Global Conference on Wednesday, former Yahoo! CEO Terry Semel swiftly deflected questions about the Internet company’s current pickle with Microsoft to his fellow panelist and Yahoo! board member Activision CEO Bobby Kotick.