MediaFile

No NBA games on TV? American Chopper still rolling

The NBA season should have begun last night. The big match-up was supposed to be between the Dallas Mavericks and the Chicago Bulls. But of course that never materialized.

It’s unfortunately nearing the point where the league will be hard-pressed to play a full season, even if an agreement is reached soon. Only so many games can be squeezed into January, February and March.

So what is a fan to do? Look around for other entertainment, probably, whether that’s NCAA basketball or ice hockey. Or Storm Chasers. Or American Chopper.

In fact, Discovery Communications Chief Executive David Zaslav, whose networks broadcast those two shows plus a host of other adventure and science programs that draw a male 18-49 demographic, could be a beneficiary of the NBA lockout. He was asked just that question on a conference call.

“Look, on the NBA front, having male audience available is an opportunity for us,” he said while discussing his company’s quarterly earnings .”We do have an overlap with sports viewership, it should work out to our advantage, but we’re taking a wait and see attitude.”

GlobalMedia-China’s shouts of “You suck!” music to executives’ ears

Big splashy action movies from the U.S. usually play well abroad. It should come then as no surprise that World Wrestling Entertainment, known for hulky dudes and toned ladies who act out soap opera scenarios both in and out of the ring,  manages to find fans well beyond these borders.

So, naturally, international expansion is something on the mind of Donna Goldsmith, the chief operating officer of WWE, who ticked off countries including Russia, India and Brazil where it’s seeking to introduce characters like Sheamus, Triple H and John Cena.

As a way to illustrate the global appeal of wrestling, Goldsmith relayed how talent is perceived in China, a country where WWE is available in 90 million households.