Flying blind into the upfronts?

May 9, 2008

drone.jpgOne thing you can bank on next week is that the TV networks won’t be showing off dazzling pilots of new shows at the upfronts, as we highlighted in a preview.

Grand Theft Auto IV is cruising

May 7, 2008

grand-theft-auto.jpgThat was fast. Already, in its first week, Grand Theft Auto IV sold more than 6 million copies globally, rocketing past expectations that were hardly modest to begin with.

WPP won’t be left out of takeover drama

May 6, 2008

It may not seem as sexy as Yahoo-Microsoft, but there is another notable takeover saga brewing in media. This one is between WPP, the British advertising group, and Taylor Nelson Sofres, the market research firm.

NBC profits rise, but did the strike hurt?

April 11, 2008

Members of the Writers Guild of America carry picket signs at NBC television network studios in BurbankDid the strike hurt NBC’s wallet?

In a first quarter where scripted programming was severely limited by the effects of the lengthy Hollywood writers strike, NBC Universal managed to boost its revenue by 3 percent to $3.58 billion, and increase it profit also by 3 percent. But it fell far short of its target of 5-10 percent profit growth.

Speed is the new big — and other ad talk

April 8, 2008

iaa-logo.JPGThe International Advertising Association (IAA) is holding its World Congress in Washington D.C. this week, when hundreds of advertising and media executives descend on the nation’s capital to talk about social communities, marketing regulation, return on investment, and, of course, the economy.

Longing for Paulie Walnuts and Paula Abdul

April 7, 2008

sopranos-award.jpgNBC may be in danger of landing in fourth place (again) in the prime-time ratings war between the major networks, but it wasn’t always that way.

Nothing upfront about NBC’s upfronts

April 2, 2008

silverman.jpgSo NBC rolled out its 2008-09 schedule — it covers all 52 weeks, comes six weeks earlier than normal, and, without any pilots or trailers to showcase the new programs, leaves quite a lot to the imagination.