It’s day three of the Sun Valley media conference and the event has started to feel like a Jane Goodall documentary, in which we’re Jane and the moguls are the apes who have become comfortable letting us observe and record their movements. Several media executives groggily making their way to the morning’s first session (scheduled to kick off at 7:30), stopped to chat with the throng of press waiting to greet them.
Hulu, the video site owned by NBC, News Corp and Disney, is safely ensconced in the No.2 most viewed video site in the U.S. according to latest February data from comScore. And Hulu is making progress not just in the quantity of views but in the quality of views: Users watched a record amount of video per person during the month. The average Hulu users watched 23.3 videos at 2.4 hours of video per viewer. This compares with the average online video length at 4.3 minutes.
from Shop Talk:
Advertising during the Super Bowl doesn't score for Mazda.
While the Japanese automaker plans to boost its marketing budget this year as it launches the Mazda 2 small car, running TV ads during the National Football League's championship game in February won't happen.
Conan O'Brien could well be headed to Fox after making it clear to NBC that he will not go graciously into the later night. But a channel-changing question that is making the rounds has more to do with what the drama unfolding between O'Brien and former Tonight Show host Jay Leno says about NBC and its agreed joint venture with Comcast. If nothing else, the lack of replacement programming for the slot Leno is vacating, and the purported profitability NBC still enjoyed by having a cheaper, single-star variety show in a traditionally pricey prime-time slot, raise an obvious question -- why the rush?
If you were all twitchy with anticipation about Comcast's NBC Universal deal, just wait for parts two and three! The gathering storm over the merger in Washington and other political power points not only promises to be more riveting, but the rights to part three are already being sold to a wave of media mergers hanging on the outcome.
Comcast's deal to buy a majority stake in NBC Universal from General Electric should put to rest fears at the cable operator that King Content will kill its business. But even if it becomes a thoroughfare of programming genius, the new venture will still have to convince a skeptical marketplace. The train wreck of Time Warner-AOL threw the idea of new media into financial purgatory.
What’s that? Jay Leno is moving to prime-time? You don’t say!
Frankly, it’s hard to remember the last time there was such hubbub about a TV show. It was, after all, the cover story in Time magazine. Not to be outdone, The New York Times, The Wall Street Journal, Reuters, AP, and probably every local news outlet between New York and Hollywood had a story about the talk show host — more often than not raising the question of whether he’s going to save network TV.
Bankrupt publisher and TV broadcaster Tribune Co filed for bankruptcy last December, and it’s looking increasingly like next December might be the first time we see what the new company will look like. Here is what the company’s Chicago Tribune newspaper reported Tuesday morning: