Newspaper advertising is a joke, local TV stations are struggling to get ads of their own, journalists are losing their jobs and media executives are calling 25 percent revenue declines an improvement. It sounds like something might be amiss in the U.S. media world.
MySpace, the online social network (can we still call it that now that it has ducked out of the Facebook/Twitter competition?), appears to be pursuing what I’ll call the “two-pronged news strategy.” You get used to it when you cover media and technology. For those of you who don’t enjoy this privilege, it goes like this:
It appears to be Music Wednesday on the Internet. On the same day that reports began circulating that Google and Facebook will launch a host of new music features, News Corp’s MySpace is turning up the volume on its own music offering.
The Wall Street Journal, ever on the hunt for new ways to please its readers and new ways to make money (and what, we ask, is wrong with that?), will launch a new, pricier version this November. Called “The Wall Street Journal Professional Edition,” it is designed for business readers who want more than what the daily newspaper and website provide on their own.
Earlier this week I brought you the brewing circulation tussle between USA Today and The Wall Street Journal, and which paper will be able to claim to be the largest one in terms of circulation. You can read that here, but for the recap, here are the main points:
Lest anyone doubt the thrust of Rupert Murdoch’s speech on Thursday (or was it Friday? I’m losing track of time zones) at the World Media Summit in Beijing, it was all about paying for news — as in: You’re going to pay for news, and if you think it shouldn’t cost you anything, you’re a “flat-earther” and a “kleptomaniac.”