The U.S. Congress’s Joint Economic Committee hit one of my favorite topics on Thursday: What the government could, should, must (or must not) do to help the struggling news media survive, with the spotlight on newspapers in particular.
I suppose that it’s natural that your representatives in Washington should be people who reflect their constituencies. In that spirit, there are reports out that the Newspaper Association of America — a tireless defender of print newspapers even as ad revenue crumbles all around them — is cutting the print edition of its magazine, along with half its jobs.
Eric Schmidt, who will keynote the Newspaper Association of America’s annual convention, runs the search engine company and advertising beast that many journalists at sick and/or dying newspapers blame for sucking up some of their advertising dollars.
There is no better way to learn about the art of product placement than to learn from the masters. Today, that means Microsoft Corp and the Bill and Melinda Gates Foundation, both of which were the subject of articles about how they’re delivering their messages like little pills wrapped in the sugar coating of the entertainment you consume.