We recently wrote that advertisers have even more riding on this Super Bowl than usual. There may be no better illustration of this than Anheuser-Busch InBev, brewer of such Super Bowl marketing staples as Bud and Bud Light.
I ran a story on New Year’s Eve about the opportunities and perils that could face struggling newspapers if they end up surviving because of government help. I opened the story with the tale of Connecticut state lawmakers and a state commissioner who are trying to find someone to buy two Journal Register-owned dailies and several weeklies that are going to be shut down in January if they can’t be saved. From there, I explored the ramifications of government aid to newspapers.
Who was the big winner in the Time Warner Cable-Viacom dispute? A few newspapers, it seems, since they got a little extra holiday cash when Viacom decided to take out some advertisements and take their fight with the cable operator public.
The Washington Post and The Sun in nearby Baltimore will share some of their journalism, at least the stuff that they don’t try to kill each other to get first as they compete across the hedgerows and parkways of suburban Maryland. Here are some details from the release, sent out on Tuesday:
from Summit Notebook:
We and the rest of the media world that covered News Corp and Rupert Murdoch's acquisition of Dow Jones & Co had no shortage of reporters at The Wall Street Journal telling us how bad life was going to get. Among the complaints was the paper's increasing focus on politics and non-business news. Wasn't this "diluting the brand" as they say in mediaspeak?
You don’t need another depressing analysis of a depressing story about newspapers, so we’ll spare you everything but the press release. We will note, however, that it’s getting harder to say, “Let the wires get it” when the wires are slimming down too. And this is hardly the first DC bureau to get nailed.