On Tuesday, a panel hosted by Reuters and the Society of American Business Editors and Writers discussed the state of the media industry and the challenges it faces from consumers demanding information in new and different ways.

How could the industry transform its newsrooms to thrive in this culture?

Chrystia Freeland of the Financial Times said the key discipline was to constantly ask what the reader actually wants and not what is technologically possible. “This is going to be different for everyone,” Freeland told the crowd, which included Thomson Reuters Editor-in-Chief David Schlesinger.

For the full discussion, watch the video below.

The panel included
Chrystia Freeland, US managing editor, Financial Times

Larry Ingrassia, business editor, The New York Times

Sree Sreenivasan, dean of student affairs & new media professor, Columbia Journalism School

Laurel Touby, founder & CEO, Mediabistro.com

Moderated by
Betty Wong, global managing editor, Reuters