Nielsen: the past, the present, but not the future of TV

February 22, 2013

This week, Nielsen announced that its viewership numbers will include the TV shows that get to the living room via Internet-connected TVs rather than through antennas or a cable/sat box. It’s a modest acknowledgement of the cord-trimming trend by which viewers are turning to non-traditional sources for “TV” such as Netflix, Amazon and Hulu.

Are kids wringing out SpongeBob?

November 10, 2011

Back in September, right before the quarter ended, Viacom trimmed  its advertising revenue outlook to high single digit growth from double digit growth. One of only a few media conglomerates to take that step–News Corp, Time Warner, and CBS were much more upbeat–the move prompted some concern among media watchers that advertisers were beginning to slash their budgets on macro-economic concerns.

Bing takes slight lead over Yahoo, still waaaaay behind Google

September 14, 2010

US-MICROSOFT-BING-JULYFor the first time ever in the search world, Microsoft’s Bing overtook Yahoo in August search share,  according to the latest data from Nielsen. Bing’s 13.9%  share edged out ever- so-slightly Yahoo’s 13.1%.

Nielsen Says – In: social networking; Out: email

August 2, 2010

INTERNET-SOCIALMEDIA/PRIVACYAnyone with a Facebook account knows how addictive social networking can be. But a new report by analytics firm Nielsen illustrates just how central social networking has become in the Average Joe’s day-to-day life.

No Super Bowl blues; expect big TV ratings

January 26, 2010

colts1The U.S. economy might be weak, but the Super Bowl still scores with consumers.

The CBS broadcast of the National Football League’s championship game on Feb. 7 between the Indianapolis Colts and New Orleans Saints should draw strong TV ratings, possibly challenging viewer levels not seen since the late 1990s.

What you watched on TV last week…

November 18, 2008

First President-Elect Barack Obama sparked a run on newspapers, and now his appearance on 60 Minutes helped deliver CBS the largest weekly audience of any network this season. The news program, featuring Obama’s first post-election interview, drew more than 25 million viewers, the biggest number since January 1999.

What you watched on TV last week…

October 28, 2008

Helped by the World Series, Fox last week scored five of the top 10 shows among 18-49 year-olds. That’s the good news. The bad news is that Fox ratings were nonethless down 22 percent for the week, and are down 17 percent year-to-date, according to the latest Nielsen data.

What you watched on TV last week…

October 21, 2008

tvwatching.jpgIt was another solid week for CBS, which has become a regular at the top of the TV ratings race so far this season, according to the latest figures from Nielsen.

What you watched on TV last week…

October 14, 2008

It was a big week in the TV world for CBS, according to the latest Nielsen data.

Its live plus same day ratings for the week ending October 12, the third week of the new TV season, are below. As you can see, CBS won in total viewers, adults aged 18-49, and had the top show of the week in CSI.

The Hollywood Reporter, redesigned

April 28, 2008

hollywood-reporter.jpgThe Hollywood Reporter is joining the ranks of newspapers and magazines that are redesigning their print editions and Web sites, but the changes that the nearly 80-year-old publication is making will affect much more than the way it presents itself.