At least one company benefited from Olympics fans in the United States who tried to circumvent NBC’s television coverage during the London Games. AnchorFree, the Mountain View, Calif.-based startup released data to Reuters on Monday showing a major bump in users who installed a product that gives U.S. users an anonymous IP address in the United Kingdom. Presumably the people who signed up for the product, called ExpatShield, used it to watch BBC’s online streams of the Olympics.
News Corp Chief Executive Rupert Murdoch on Thursday said the United States should work harder at making itself a more attractive country for people to emigrate to, as an important route back to enabling economic growth.
Murdoch, 80, who was born in Melbourne, Australia, became a naturalized a U.S. citizen in 1985.
Are the Winter Olympics getting frozen out? Not exactly, but drumming up advertising and sponsorship dollars isn’t as easy as it used to be. Here’s how Andrew Benett, the global chief strategy officer of Euro RSCG, described what’s happening: “You have a confluence of many factors happening here. One, winter versus summer. Two, a hangover from Beijing. And three, the economic times.”
News broke this week that Anheuser-Busch has told NBC that the brewer will spend only about half as much on advertising packages during the upcoming 2010 Vancouver Winter Olympic Games and 2012 Summer Games in London, compared to previous years.