BCG finds that local online ad dollars aren’t that local

March 19, 2013

A new article from the Boston Consulting Group sheds some light on the world of online local advertising, a $21.2 billion market  in the U.S. and cited often by a variety of players from AOL’s hyper local network of news sites, Patch, to Yahoo as a the holy grail of ad dollars.

Google touts its ad metrics as Facebook confronts hurdles

May 29, 2012

Google just put out a study touting metrics as a way to sell more advertising.

But the most interesting part of the study is the timing. It comes on the heels of the Facebook advertising fiasco, when just days before its hotly anticipated IPO, General Motors said it would stop advertising on the social network, raising the question of the value of a Facebook ad.

OpenX opens kimono to reveal financials – prepwork for an IPO?

February 14, 2012

It’s the season for getting a peek at private Internet companies’ financial results.

Online advertising catches up to newspapers in 2010

December 20, 2010

newspapersThe newspaper industry had a lot of bad knocks this year. Advertising revenue continued to decline, when just about every other media sector — like local broadcast TV, for example – rebounded beautifully. For newspaper companies  the term “moderating ad revenue declines” has become the new flat.

Google sees ad revenue in images

July 20, 2010

Google has turned its flagship Internet search engine into a key advertising channel for businesses over the past decade.

Microsoft’s Mehdi sees Bing in the black

February 3, 2010

Microsoft’s Bing search engine hasn’t put a dent in Google’s mastery of the market yet, but executive Yusuf Mehdi thinks it could do so soon, once the search ad partnership with Yahoo is completed.

Google’s Fast Flip Trick

September 14, 2009

Google wants its online news site to feel more like the good old print product.

And the company is prepared to pay for it.

Google took the wraps off of Fast Flip on Monday, a slick online tool that lets readers flip through articles from newspapers and magazines as quickly and effortlessly as if they were turning the pages of a magazine.

Meebo launches new ads with 30-second guarantee

July 1, 2009

Convincing marketers to try a new type of Internet ad format isn’t easy, especially during a time when ad budgets are getting cut.

Yahoo and Google spice up ad offerings

June 22, 2009

The battle to build the best Internet search engine gets plenty of press.

But with the economy in the doldrums, the Internet giants are also engaged in a heated race to improve their advertising offerings.

Google makes a TV ad

May 8, 2009

Google built its business on the advertising shift from traditional media, like TV and newspapers, to the Internet.