This morning, Google took the wraps off how it plans to use Zagat, the popular restaurant guide known for its burgundy pocket books. The Zagat restaurant listings are now incorporated in Google + and its local service and, more to the point, are now free. People can access more than 35,000 summarized user reviews from Zagat for more than 90 cities across the globe using either Google +, its search function or through maps.
Another one of the New York Times Co’s newspaper properties is preparing to officially roll out a pay model for its website. The Boston Globe launched bostonglobe.com and starting Oct. 1 it will charge $3.99 per week for a digital-only subscription (print subscribers can read the site for free). Coldwell Banker Residential Brokerage New England is sponsoring a free trial subscription through Sept. 30. Unlike its sister site NYTimes.com, a subscription for bostonglobe.com is required to access all content.
Here are some of the day’s stories about the media industry:
Recession sends Americans to the Internet (Reuters)
S. John Tilak writes: “More than two-thirds of American adults — or 88 percent of U.S. Internet users — went online for help with recession-induced personal economic issues and to gather information on national economic problems, a study released on Wednesday said.”
Here are some of the day’s top stories in the media industry:
New York Times Asks Subscribers: Is It Wrong to Charge for Online Content? (Poynter)
Bill Mitchell writes: “The New York Times is testing a price point of $5 a month for access to nytimes.com, with a 50 percent discount for print subscribers. The Times e-mailed a survey to print subscribers Thursday afternoon inviting their reaction to that pricing plan and asking a range of questions about online pricing.”
Here are some of the day’s stories on the media industry:
‘Tonight Show’ Audience a Decade Younger (NYT)
“In Mr. O’Brien’s first month as host, the median age of “Tonight Show” viewers has fallen by a decade — to 45 from 55, a startling shift in such a short time. This audience composition means advertisers can now address almost exclusively young viewers on “Tonight,” and NBC is already contemplating a shift in how it sells the show,” writes Bill Carter.
News about the media industry:
Netflix looks to future but still going strong with DVD rentals (USA Today)
“Netflix CEO and co-founder Reed Hastings doesn’t think his 58 distribution centers are in immediate danger of becoming obsolete, but he knows that day will come. He believes DVD rentals have four to nine years to keep growing, despite inroads in Internet delivery of movies to set-top TV boxes and other video-on-demand options,” writes Jefferson Graham.
News about the media industry:
Google Makes a Case That It Isn’t So Big (NYT)
“Google has begun this public-relations offensive because it is in the midst of a treacherous rite of passage for powerful technology companies — regulators are intensely scrutinizing its every move, as they once did with AT&T, I.B.M., Intel and Microsoft,” writes Miguel Helft.
> Graphic about Google share of all ads and online ads (Lost Remote)
Here is a selection of the day’s stories about the media industry:
“Digital video recorders that allow viewers to skip through commercials have knocked confidence in broadcast and cable advertising while younger, tech-savvy audiences are deserting their TV sets to spend more time online,” writes the Financial Times.