MediaFile

GlobalMedia: EA nabs triple word Scrabble score from Oprah

oprah Forget sports tournaments or new movie releases as boosters for game demand. Electronic Arts’ latest hero is America’s most famous chat show host.

Chief Executive John Riccitiello,  at the Reuters Media summit, went out of his way to praise Oprah Winfrey, whose recent shout-out of Scrabble  gave a new lease of life to the not-so-new word game.

“We’re very thankful to Oprah for mentioning Scrabble on iPad as one of her ultimate favorite gifts. There was a 400 percent pop … on her word.” He said. “I think there’s different grades of favorite so we were happy to be among her ultimate favorites.”

So did Riccitiello contact Oprah directly to say thanks? “My sense is that the number of people sending her flowers is too many for her to notice my petunias,” he said.

(Photo: Reuters)

Oprah Tweets: Blessing or Curse for Twitter?

Oprah Winfrey is expected to join the twitterati on Friday, as she posts her first message on Twitter.

According to her show’s web site: “Oprah’s getting ready to send her very first tweet! And, why Ashton Kutcher’s been crowned the King of Twitter.”

While the media mogul is certain to accumulate hundreds of thousands of followers in record time (she already has 66,000), we wonder: What does it mean for Twitter, the wildly popular mini-blogging service, which is essential to some, supremely confusing to others and whose business model (or lack of it) gives journalists fits.