Is your newsroom ready for the future?
On Tuesday, a panel hosted by Reuters and the Society of American Business Editors and Writers discussed the state of the media industry and the challenges it faces from consumers demanding information in new and different ways.
How could the industry transform its newsrooms to thrive in this culture?
Chrystia Freeland of the Financial Times said the key discipline was to constantly ask what the reader actually wants and not what is technologically possible. “This is going to be different for everyone,” Freeland told the crowd, which included Thomson Reuters Editor-in-Chief David Schlesinger.
For the full discussion, watch the video below.
The panel included Chrystia Freeland, US managing editor, Financial Times
Larry Ingrassia, business editor, The New York Times
Sree Sreenivasan, dean of student affairs & new media professor, Columbia Journalism School
Some 30-40 years ago I attend a newspaper conference in Houston, and among other things, we listened to a presentation from a consulting firm on reader desires. Then several minutes later two editors told the audience what the readers wanted.Maybe you’re asking the wrong people for a solution.