MediaFile

Tech wrap: Apple changes course on iAd

The WSJ.com reports that Apple is softening its approach to its iAd mobile advertising service due to the tepid response as it loses ground to Google in the fast-growing mobile-ad market.

Marketers say they have been turned off by iAd’s high price tag as well as Apple’s hard-charging sales tactics and its stringent control over the creative process which has forced Apple to make some changes.

Facebook is probably not the first place that comes to mind when contemplating new career opportunities.

But Monster.com, the career search website, hopes to change that with BeKnown, a professional networking app that allows users to build their professional identities within Facebook.

Staying with Facebook, Bloomberg reports that the social networking site is planning its first push into mobile advertising by the end of March, giving the company a fresh source of revenue ahead of a possible initial public offering, two people with knowledge of the matter said.

Paul Allen’s Charter might not be Paul Allen’s after all

Paul Allen, the billionaire who made his money as co-founder of Microsoft, might no longer be the largest individual owner of cable company Charter Communications after it emerges from bankruptcy by April 1.

According to a story broken by Reuters on Thursday private equity firm Apollo Group is planning to take economic ownership of Charter. Allen will retain a 35 percent voting control as had previously been announced. 

Under Allen’s watch as chairman, Charter spent billions of dollars acquiring smaller cable systems across the United States, running up a pile of crippling debt in the process. That debt load led to the company announcing last month that it has agreed a pre-packaged bankruptcy deal with senior creditors which will be filed any day now.