pearlstine.jpgIt looks like Norman Pearlstine couldn’t resist the glamorous life of journalism. After two years in the private equity business at the Blackstone Group Carlyle Group (D’oh!), Pearlstine is joining Bloomberg LP as “chief content officer,” where, as Bloomberg said in a press release, he will work with “Editor-in-Chief Matthew Winkler to seek growth opportunities for its
television, radio, magazine and online products and to make the most of the
existing Bloomberg News operations.”

Pearlstine used to be the editor-in-chief of Time Inc for 11 years, and before that spent 23 years at The Wall Street Journal. More details on his CV, directly from the release :

He was the paper’s top news executive for nine years, serving as Managing Editor and then Executive Editor. He previously worked as the founding editor and publisher of The Wall Street Journal/Europe, the first Managing Editor of The Asian Wall Street Journal, and the Tokyo bureau chief.

Pearlstine was founder of Smart Money magazine and worked as an Executive Editor of Forbes. He is the author of OFF THE RECORD: The Press, the Government, and the War over Anonymous Sources , published by Farrar, Straus and Giroux in 2007.

We don’t know what to make of this. Our immediate questions:

- Will he succeed Winkler, with whom he worked at the Journal?

- Will he put Bloomberg into M&A mode?

- Will he work on an effort to take Bloomberg LP public? (This idea has come up at least once before)