When it comes to Hollywood movies and TV shows on the Web, all the focus is on Netflix, Hulu and even BlockBuster’s online ambitions. Yet YouTube, the daddy of the online video space with some 3.5 billion views a day, has been quietly bulking up its traditional studio content. All this while there’s been a lot written about its $100 million investment to create hundreds of new cable channels of the future.
Since May, YouTube has signed up Sony Pictures, Universal Studios and Warner Bros to offer their movies for rental through YouTube, and on Wednesday it confirmed it has inked a deal to offer initially a “handful” of Disney titles in the U.S. and Canada, with hundreds of titles to be added in the coming weeks.
The Disney movies include titles like the original Alice In Wonderland, the new version of Winnie the Pooh as well as Pixar hits like Cars and Cars 2. The shows will also be available on YouTube through Google TV.
YouTube has been tight-lipped on details of how the movie rental program is evolving. A company spokesman said the online video company was “really pleased” with how it’s going.
See YouTube manager’s blog below:
Welcoming your favorite Disney movies for rent on YouTube
Today, the first of hundreds of The Walt Disney Studios movies from Disney, Disney·Pixar and DreamWorks Studios are coming to YouTube. These titles join thousands of full-length feature films from major Hollywood studios that already available to rent at YouTube.com/movies.