– Michael Fertik is the founder and CEO of Reputation.com, an online privacy and reputation management company. He is a member of the World Economic Forum Agenda Council on Internet Security and recipient of the WEF Technology Pioneer 2011 Award. The opinions expressed are his own. –
On December 17, the Wall Street Journal published an investigative story that detailed how popular iPhone and Android apps like Pandora, The Weather Channel and Angry Birds breach user privacy. Less than a week later, the first lawsuits were filed.
The Federal Trade Commission has issued a report recommending that browsers include a “Do Not Track” mechanism that would allow people to surf the web without sites collecting and sharing data about their activities. In the same way that the “Do Not Call” list hampered that ability of some (but alas, not all) telemarketers to interrupt our dinners with unwanted calls, the idea sounds like bad news for web sites that target ads based on such data.
Hey you Mr. Privacy Nut,
Google co-founder Larry Page has a message for you: Stop worrying about how data about your Web searching habits might be abused. Your search data is there to serve a greater good.