Publicis takes control of Chevy advertising

April 23, 2010

chevy

Automotive advertising isn’t what it once was – but they are still important accounts when you can land them.

Epix nears launch date — more distribution deals coming?

August 10, 2009

Suddenly, after limited news over the past year, Epix has been very much the talk of the town in recent days. A number of publications, including Reuters, have picked up on some announcements out of the pay TV site jointly owned by Paramount, Lions Gate, and MGM.

Gannett sets the tone for a tough earnings period

April 16, 2009

Let the bleeding begin. USA Today publisher Gannett kicked off earnings season for media companies this morning, posting a 60 percent drop in quarterly profit.

Same old song: Ad spending forecast cut yet again

April 14, 2009

So how low can it go? One percent? Three percent? Five percent? Let’s try a decline of 6.9 percent — since that’s the latest forecast for global advertising spending from ZenithOptimedia.

Sweating out the Super Bowl

January 26, 2009

With the Super Bowl less than a week away, this is when the anxiety really boils on Madison Avenue. Is our spot going to bomb? Are we too late in the game? Is anyone going to watch Pittsburgh vs. Arizona? Is any of this madness worth it?!!????

Sports and economy square off

December 2, 2008

Sorting out what the economic downturn means for the sports world has become something of a sport itself.

More bad news in advertising outlook

October 28, 2008

If you were looking for any positive signs from the advertising industry, perhaps as vendors try to drum up business amid the rough economy, forget it. Times are tough there too.

Who says the economy is killing advertising?

July 30, 2008

dollars.jpgQuarterly results arrived today from Interpublic Group and Publicis. Guess what? Advertising spending held up in the second quarter, at least for the two ad companies.

More newspaper cuts… anyone surprised?

June 26, 2008

tribune-tower.jpgSo Tribune Co is cutting jobs at The Sun in Baltimore and Hartford Courant.

Not to sound callous, but by this point should anyone be surprised by news that a publisher is getting rid of jobs? After all, this is shaping up to be one of the worst years in memory for the newspaper business.

Advertising budgets: What’s the deal there?

April 30, 2008

scissors.jpgQuarter after quarter, analysts and the financial press keep pressing advertising executives about the economy and spending. For good reason, too, since corporations often take scissors to advertising budgets during downturns.