MediaFile

Is Zynga’s lead slipping on Facebook?

Electronic Arts, the second-largest video game company in the U.S., is stealing market share away from Zynga, the top dog in social games on Facebook, according to a new report on gaming behavior.

The report, released on Wednesday, is based on data that tracks the game play of more than 10 million users of Raptr, a website that automatically tracks its users’ video game activity on Facebook, consoles and PCs.

 “EA has stolen 10 to 25 percent playtime from Zynga’s top games,” the report said.

Since the launch of Sims Social, EA’s Facebook game that has more than 66 million monthly active users, Zynga games such as FarmVille, CityVille and Empires & Allies have all lost players, the report shows.

To be sure, Zynga still dwarfs EA’s users on Facebook by more than 2-1 according to the website AppData.

Zynga herding its users like sheep from game to game: data

Social games company Zynga is adept at converting its current players to its new games, just as smoothly as some of the top video game franchises like Call of Duty, according to a new 21-page report by the game tracking service and social network Raptr.

The report takes into account more than 3 million Zynga players who use Raptr’s game tracking applications.

“If Zynga were to release a new game tomorrow, our data reveals that 90 percent of users of that new game will come from an old game,” said Dennis Fong, Raptr’s co-founder.