If you’re an Internet search engine, having Twitter content adorning your results has become as fashionable as claiming a Tiger Woods liaison seems to be for a certain group of people.
Google and Microsoft both raced to announce deals to incorporate Twitter in their search results within hours of each other in October.
And Yahoo – despite its plan to cease investing in back-end search technology and to outsource the job to Microsoft – does not want to be left out of the action.
Yahoo announced that it will display Tweets – the pithy 140-character messages continuously churned out and broadcast over the Internet by Twitter users – in a larger portion of its search results.
Yahoo had already added a tab to let web surfers view Tweets for searches that involved news topics, like climate change, last month. The company now says it will add a Twitter section at the bottom of its search results page for a broader array of queries. (Yahoo provides an example of someone looking for shopping information about Cuisinart kitchen blenders, for instance).