The E3 video games conference in Los Angeles is in full swing now, and the major console makers and software developers have rolled out the celebrities, teased about cutting edge technologies and pleased hardcore fans with news about Mario and Halo, etc. Now it’s about convincing consumers and retailers that the games on display are going to be must-haves this year.

So we thought you’d like to see what everyone here sees. Here are a few of the games being played on the show floor, each showing off amazing graphics and realism.

God of War III, by Sony, due in 2010:

UFC 2009 Undisputed, by THQ Inc, debuted in May

Red Faction: Guerilla, by THQ Inc, was just released this week.