More bad news for newspapers surfaced on Tuesday at Regal Entertainment Group’s investor day.
The No. 1 U.S. movie chain noted that its spending on co-op advertising and movie directories is now about a quarter of what it was in 1999, shrinking from $13,000 per screen average to $3,000 per screen last year.
Dick Westerling, Regal’s senior vice president of marketing & advertising, told analysts:
We have conducted a number of surveys and analysis…clearly, customers are getting their movie and showtime information online, and newspaper has become a second or third choice.
Nor is that trend likely to turn around soon. Westerling spent a chunk of his 45-minute presentation extolling the Regal Crown Club, through which the company tracks 14 million moviegoers down to their film and concession preferences.