MediaFile

A simple plan to save Yahoo, by LinkedIn co-founder Reid Hoffman

In Silicon Valley, it’s not tough to find someone to offer advice on how to save Yahoo, the struggling Internet portal that fired CEO Carol Bartz last week.
But one voice that the Sunnyvale, California-based company may want to pay attention to is Reid Hoffman, the co-founder of LinkedIn-turned-venture capitalist, and one of the most respected players in the fast-growing social networking market.
While investment bankers and private equity advisors are circling around Yahoo, looking for the best way to break the company into little pieces that can be auctioned off to the highest bidder, Hoffman thinks Yahoo may still be able to pull off a comeback.
“I think renovation and rebirth is possible and I think that’s the play you make,” Hoffman said, citing the Apple example, at the TechCrunch Disrupt conference in San Francisco on Monday.
How would he do it?
First, Hoffman said he’d focus on investing the resources to make big technological innovations on Yahoo’s most popular online assets, such as its Web-based email product, Yahoo Finance and Yahoo Groups.
Then, he suggested, Yahoo to end its reliance on online brand advertising and get creative about how it makes money.
“There are other kinds of business models that I think we have yet to invent on the consumer Internet,” Hoffman said, citing Zynga, which has developed revenue from new sources, such as the sale of virtual goods that enhance the experience of Zynga games.
So there you have it, a simple two-step plan to revive Yahoo. Perhaps Reid Hoffman should call Yahoo co-founder Jerry Yang directly…

Arrington Exits TechCrunch; Takes jab at Arianna Huffington

From the TechCrunch conference in San Francisco, this post is brought to you by Alexei Oreskovic and Sarah McBride:

Michael Arrington, one of the most high-profile figures in the world of tech blogging, has lost the TechCrunch soapbox he built. But he’s found a new way to get his point across: T-shirts

Arrington took the stage at the TechCrunch Disrupt conference on Monday, moments after parent-company AOL announced that he was no longer part of the company due to his new role heading up a $20 million venture capital fund.

Tech wrap: Breaking down Zynga’s possible IPO delay

One of tech’s most anticipated public offerings of the year could be delayed, according to a report in the New York Post on Monday. Online gaming company Zynga may hold off on its IPO until November said The Post, citing a “source close to the company.”

The delay is partly related to questions the SEC has about how Zynga measures its daily and monthly users, as well as its bookings, CNBC reported. “Zynga’s accounting measures are less worrisome to the SEC than Groupon’s, says one person familiar with the matter, but the agency is nonetheless working to make Zynga’s prospectus as accessible to investors as possible,” writes CNBC’s Kate Kelly.

Renowned venture capitalist Alan Patricof, managing director of Greycroft Partners LLC, told Bloomberg TV he thinks Zynga is merely waiting for a “hole in the market,” which he described as a one or two-week period where the markets are up and the underwriting bank “calls up and says we’re going tomorrow.”

All about the plastic: Swipely follows Blippy into social shopping

What do you get when you combine shopping and social media?

The answer, it seems, is the latest craze among tech investors.

On Tuesday, Swipely announced $7.5 million in Series A funding and the launch of a service that publishes info about person’s credit card purchases to groups of friends.

SwipelyimageThe funding was led by Index Ventures, and includes such celebrity patrons of social media as Chris Sacca, an early Twitter backer, and Ron Conway. LinkedIn co-founder Reid Hoffman, whose VC firm Greylock Partners also took part in the funding round, will join Swipely’s board as an observer.

Swipely’s windfall comes shortly after Blippy pocketed roughly $11 million in funding, according to media reports, to help it push forward with a similar type of service. Among Blippy’s backers are Sequoia Capital and Evan Williams, better known as the CEO of Twitter.