MediaFile

“Jackass 3D” tops “Avatar” on Viacom Chief’s movie list

Viacom Chief: Favorite 3D movie not Avatar

“My favorite 3D movie of all time is Jackass 3D,” Viacom’s Chief Executive Philippe Dauman said on Wednesday at  Reuters Global Media Summit. The movie, which grossed $116 million in the United States, according to Box Office Mojo was  “relatively low cost” and “significantly profitable,” Dauman said.  “You’ll see more of that coming.” 

What else might the future hold for Viacom in 3D? Possibly Snooki.

Reuters Breakingviews columnist Rob Cox asked Dauman if audiences can  soon expect a Jersey Shore in the third dimension.

“I’d love to see that,” Dauman said, “Gym, tan and laundry in 3D.”

Earlier this month, Viacom said it is selling Harmonix, the video game publisher behind Rock Band and this year’s  Microsoft Kinect hit “Dance Central.”  Dauman said the sale is proceeding swifty but declined to divulge details prospective buyers.  Media Summit  guest chief executives Bobby Kotick and Strauss Zelnick  from Activision Blizzard and Take-Two  respectively, said they’re not interested.

“Whoever puts the best proposal forward from all perspectives will be the winner,” Dauman said.

Soccer clubs and mortgages: How a media mogul spends $10 million

Unlike many of us, media executives know what it’s like to play around with large wads of cash. So it seemed natural to ask them about what kind of investment opportunities they’re seeing when they gathered in New York this week for the Reuters Global Media Summit.

We gave each media honcho $10 million in hypothetical cash and told them to put the money to work without buying stock in their own companies.

Diller11Some executives plowed the money into broad sectors and regions, like emerging markets, while others zeroed in on specific stocks, like Electronic Arts’ CEO John Riccitiello’s penchant for software maker Adobe.

Live blog from the Reuters Global Media Summit

Reuters reporters will be sending live updates from interviews with guests including Disney’s Anne Sweeney, IAC’s Barry Diller, WPP’s Martin Sorrell, Sirius XM’s Mel Karmazin and more.