Apple’s stock has historically fluctuated widely in the days before and after three major annual events: the January Macworld showcase for fans, the mid-year Worldwide Developers’ Conference, and its September media/entertainment event.
Its share movements, however, have been relatively muted in the run-up to this year’s September extravaganza with many Apple-watchers initially expecting a no-show from CEO Steve Jobs, who had been out most of the year on medical leave for a liver transplant. Here’s a look at how Apple’s share price has fared in relation to major press events held by the company since 2007.
Key to events is below:
1 – January 9, 2007 (Macworld) – Announces (but does not launch) first iPhone
2 – June 11, 2007 (WWDC) – Latest version of Mac OS; Safari for Windows
3 – September 5, 2007 – Introduces iPod touch, cuts iPhone price, updated iPod nano, iPod classic