Brand owners will soon be able to operate their own parts of the Web — such as .apple, .coke or .marlboro — if the biggest shake-up yet in how Internet domains are awarded is approved.
Today, just 22 generic top-level domains exist — .com, .org and .info are a few examples — plus about 250 country-level domains like .uk or .cn.
The move is seen as a big opportunity for brands to gain more control over their online presence and send visitors more directly to parts of their sites — and a danger for those who fail to take advantage.
Research In Motion’s dismal results and failure to offer a clear strategy to arrest its decline pushed its shares down more than 20 percent, drawing parallels with other technology stars that have fallen from grace.
Earlier in the day Samsung Electronics and other Asian technology stocks also tumbled on fears the sputtering global economy will crimp demand for computers and TVs and hurt earnings at chip and panel makers for the rest of the year.