CES: Robbie Bach on Microsoft’s 3 screens strategy

January 8, 2009

We gave you our notes from a Q&A with Robbie Bach, president of Microsoft’s Entertainment and Devices Division, yesterday. Here’s a clip of him talking about Microsoft’s three screens strategy (PC, phone, TV) and what it means for the consumer.

CES: Microsoft’s Robbie Bach speaks

January 8, 2009

Robbie Bach, President of Microsoft’s Entertainment and Devices Division, sat down to talk to Reuters at CES in Las Vegas, ahead of the big keynote address by CEO Steve Ballmer. Topics discussed ranged from the Windows 7 beta and eventual launch, Microsoft’s mobile search deal with Verizon, and how the tough economic environment is affecting the company.