Allen & Co’s Sun Valley media and technology conference forbids journalists from attending the morning sessions that executives and other media power players attend before they go out to play and talk about deals in the afternoon. That means the last, best hope they have is to get the low-down from a journalist who was invited.
There’s no pride in it, but at least you hear what happened from a reliable source.
In this case, that’s Ken Auletta, New Yorker media writer and author of several books about the media business. He moderated a panel about surviving in the digital age.
The answer? No answer, Auletta said.
Among the big minds pondering the issue were IAC/InterActiveCorp CEO Barry Diller, Walt Disney CEO Robert Iger (who on Tuesday told reporters that he’s not worried about how to get people to pay for content) and Liberty Media Chairman John Malone.
Questions asked at the session, Auletta said: How do you “monetize” on the Web? Can you? Is your “brand” an advantage?