The flap over Sarah Palin's photo on the cover of Newsweek magazine is turning into a fray...

To use the words of TV detective Monk, "here's what happened..." USA/

Newsweek put Palin on the cover ahead of the release of her book "Going Rogue."

Usually magazine covers before a big book launch are prized, but the former Republican vice presidential candidate didn't quite see it that way.

Palin criticized Newsweek for using the photo of her in athletic gear which was taken for an interview with a running magazine, and wrote on her Facebook page: "The out-of-context Newsweek approach is sexist and oh-so-expected by now."

Newsweek Editor Jon Meacham responded with a statement of his own on the magazine's Web site: "We chose the most interesting image available to us to illustrate the theme of the cover, which is what we always try to do,” he said. "We apply the same test to photographs of any public figure, male or female: does the image convey what we are saying? That is a gender-neutral standard."

Now Runner's World has decided to join in and put an Editor's Note on its Web site saying the Newsweek cover photo of Palin was shot exclusively for the August issue of the running magazine and those photos are "still under a one-year embargo."