On the first day of one of my journalism classes, the teacher produced a large metal ring with a short rope fastened to it. The ring was made to be installed in a bull’s nose, he explained; and the rope – called a lead – let you guide him wherever you wanted. The point was clear, if somewhat condescending: Writing a good lead lets the journalist guide the reader around like cattle.
It’s not hard to see why newspaper companies, saddled with plunging circulation and big iron presses , are so ecstatic over tablet devices. They bring a form of hope that hasn’t crossed this industry’s path since newspapers dominated classified advertising in the 1980s and 1990s making them fat with revenue and profits. Tablet computers, like Apple’s iPad and Samsung’s Galaxy Tab, just might spark renewed interest in wilted newspapers among consumers and help ease the legacy costs of paper and ink.
Ever wonder what News Corp. Chairman Rupert Murdoch thinks about the direction this country is going and how President Obama is handling his job? If you were on hand during the opening panel at The New York Forum last night in mid-town Manhattan, you got an earful.
Last night, The Wall Street Journal held a party at Gotham Hall for a slew of media, advertisers, bigwigs (Barry Diller, the cast of In the Heights!) to introduce Greater New York, a souped up metro section that debuted on Monday. Perhaps you have heard of it.
This morning New Yorkers finally got a glimpse of The Wall Street Journal’s New York edition, a standalone section that promise to offer an alternative to the coverage of Gotham. “A national newspaper with a New York heart,” was the way Les Hinton, publisher of the Wall Street Journal, described the new edition during a breakfast for advertisers and media this morning.
I wrote an analysis on Monday about the possibility that News Corp might take its news search results away from Google and list them on Microsoft’s Bing search engine instead. My conclusion: This one isn’t such a hot idea. Then I read John Gapper’s Financial Times item about how it *could* be a hot idea.
Lest anyone doubt the thrust of Rupert Murdoch’s speech on Thursday (or was it Friday? I’m losing track of time zones) at the World Media Summit in Beijing, it was all about paying for news — as in: You’re going to pay for news, and if you think it shouldn’t cost you anything, you’re a “flat-earther” and a “kleptomaniac.”