Sirius XM Radio has reason to be excited about the success of the cash for clunkers program. The satellite radio operator, which posted quarterly results this morning, raised its income outlook for the year on a potential rebound in car sales.

Chief Executive Mel Karmazin said on the earnings call that he was cautiously optimistic that auto industry sales will pick up in the second half of this year.

After all, any increase in car sales translates into more subscribers for Sirius XM, which gets most of its new users from satellite radios built into cars.

Investors have been optimistic about Sirius’s stock all this week, given the launch of its iPhone software and the government’s Car Allowance Rebate System, which lets people trade in their old vehicles for rebates on new, fuel-efficient cars. Reuters’ Franklin Paul wrote on Tuesday:

The U.S. government’s popular “cash for clunkers” incentive program has added spark to the idea that auto sales may rebound after a four-year decline. By allowing people to trade in old vehicles, the program has lifted industry-wide sales back above 11 million units on an annualized basis.

What’s more, Barrington Research analyst James Goss told Paul that Sirius converts about half of its users who get trial accounts when they buy a car into paying customers.

Now, only time will tell whether the optimism lasts, both in the beleaguered U.S. car industry and among Sirius shareholders.

Keep an eye on:

• How Netflix gets your movies to your mailbox so fast. (Chicago Tribune)
• Falling terminal sales have prompted Bloomberg to make one-off payments to staff. (Financial Times)
• Thomson Reuters posts a better-than-expected quarterly profit. (Reuters)

Photo: Sirius XM CEO Mel Karmazin/Reuters

It’s the media! That’s what Sirius would have us believe.

On a post-earnings call on Thursday executives said the company’s precarious financial position during the last few months as it sought to resolve a looming debt debacle was exacerbated by the media’s interest in Sirius. Apparently, stories about companies going bust not only upset investors and creditors, but customers too.

Sirius XM President of Operations Jim Meyer told Wall Street analysts he’s excited to have completed the debt refinancing and merger between Sirius and XM so the company can assure customers it will be around for a while.

There certainly was headwind associated with both the confusion of putting the two companies together and the overall just unbelievable amount of news and press that we have seen really in the fourth quarter and continuing in January and February on the financial condition and refinancing of our balance sheet.

CEO Mel Karmazin agreed:

It’s particularly sensitive for us because people prepay their subscriptions in large part. So the idea of all of the noise in the market certainly when you are asking somebody to prepay and buy a year in advance or something like that, obviously has an impact.

That pesky media!

(Photo of Mel Karmazin/Reuters)

Ah the media, we love a ruckus. We really do. And when the two pugilists are characters as colorful and savvy as Dish Network’s founder Charlie Ergen (left) and Siriux XM Satellite Radio CEO Mel Karmazin (right) we do really get excited.

If you remember, Ergen was widely reported last month to have made a back door bid to take a stake in Sirius XM by quietly buying up some of the satellite radio company’s outstanding debt.  Analysts and experts came up with all kind of theories as to Ergen’s ambitions including taking complete control of Sirius on the cheap, combining various satellite assets, and kicking Mel out.

At the time Ergen ’s official channels at Dish and EchoStar declined to comment on the matter. So today’s Dish earning call was the first time we heard from the man himself on the matter. Well, it turns out the press was right on most things connected with the Sirius bid, according to Ergen. Except for one thing: he does not have bad blood with Sirius CEO Karmazin.

Here’s Ergen from the conference call:

I would take this opportunity to say one thing that clearly was not true is there wasn’t, at least I can speak for my end, there’s no annimosity toward Mel, Parsons [former XM chair] or anything like that.

I don’t know where they got that. Certainly not from our side.

Really?

Maybe the stories of an old feud were overplayed, but there might have something other than pure cold financial logic that influenced Mel’s final decision on this deal. Liberty Media beat Ergen in the bid for a stake in the beleaguered satellite radio business by offering to pay off Sirius’ due loans. In an interview with Reuters shortly after winning the Sirius bid last month, Liberty Media CEO Greg Maffei implied there may have been some… ahem, personality issues in its favor.

“There clearly is less enthusiasm for Charlie from some members of Sirius XM,” said Maffei.

We wonder which members those were?

So after two weeks of following all the twists and turns of Sirius XM’s attempts to avoid bankruptcy, CEO Mel Karmazin decided on John Malone, founder of Liberty Media, to come in as Sirius XM’s white knight with a $530 million loan . The loan will cover the satellite radio provider’s looming debt and help it avoid bankruptcy. As part of the deal Liberty will eventually take a 40 percent stake in Sirius’ equity.

But does this mean the big money deals that Karmazin signed with the likes of Howard Stern, Oprah Winfrey and Major League Baseball will get re-worked at a more favorable rate for the company now that there’s a new major stakeholder?

No, says Liberty Media CEO Greg Maffei in an interview with Reuters.

You can look and say some of these content deals were cut at a time when there were two guys (Sirius and XM) bidding against each other in a relative frenzy. Having said that, a lot of these content relationships like Howard Stern are very valuable to this company, have been important in building the company, and are likely to be important in sustaining it.

But Stern isn’t quite out of the woods.

I’ll rely on Mel and his team to think about how those content relationships look going forward and make the right decisions,” said Mafffei. “All those content (deals) have some term and they’ll get renegotiated or reset at that time for the value that they’re then creating.

With Sirius generating net operating losses which hit $217 million in the third quarter, it would make sense that Liberty might suggest that Karmazin looks at trimming one of its biggest outgoing cashflows: talent costs. But Mafffei seems not to agree.

I don’t think you look and say the way to build profitable business is to hammer the content deal here…as deals rooll-off you can appropriately look at those that are which are adding value and those that are not.

If you’re an old Sirius or former XM subscriber who lost one or more of your favorite channels after the two satellite radio companies merged earlier this year, CEO Mel Karmazin has a message for you: Tough luck, it’s for the greater good.

Karmazin told reporters at the Reuters Media Summit in New York that the two companies had taken the best of breed in each music channel genre from either Sirius or XM as part of a $400 million cost saving drive.

“We’re going to pick the best channels,” said Karmazin. “We’ve gotten hundreds of people who hated it and claimed they were going to cancel. So we’ve analyzed all the cancellations since the rationalization…It’s hard for me to understand what they don’t like.”

“If we took the most aggressive number of people who cancelled and we take that (away) the $120 a year (they pay) it doesn’t get to a $1 million as compared to the significant amount of cost savings as a company that needs to make money,” said Karmazin.

Our colleague Franklin Paul said he was upset with the loss of his favorite classic hip-hop channel, The Rhyme. So Karmazin made his best pitch to an old school B-boy.

“We have other hip hop channels,” coaxed Karmazin.

“You as a subscriber, though you may miss your channel, you need to make sure we make money because you want us to be around so we can invest in programming and we can provide you with all these services,” said Karmazin.

In other words, deal with it.

(Photo: Reuters)

As if Sirius XM Radio didn’t have enough to worry about (like trying to figure out how to pay its debt and cope with the U.S. auto industry’s flameout) now its got to deal with customers grumbling about its radio stations. Some are threatening to quit the service.

That’s right, subscribers are ticked off about what they are hearing on their radios. Not the radios themselves or the quality of the signal or any of that techniclal stuff — we are talking about the actual radio content that subscribers pay $13 or more to hear each month.

Sirius this week unveiled a new channel lineup that combines XM and Sirius’ rock, pop, talk, punk, hip-hop, classical, country, jazz and sports stations. Together, it’s a robust offering of audio content, which may impress new customers. Long time listeners, familiar to particular channels playlists and on-air talent, are speaking up on blogs after the surprise shift.

Tech blogger Dave Zatz said this on his blog, Zatz Not Funny!:

“See ya, XM. I was on the fence and you pushed. Our time together has been mostly positive, but the massive lineup modifications yesterday without any advance notification isn’t the proper way to treat your customers. So I’m walking. “

The chatter is even hotter over at Ryan Saghir’s Orbitcast and the XMFan bulletin board, where thousands have weighed in. Some, for example, are pleased that the XM system that came installed in their new car now gives them access to Sirius channels they had heard before. Most of the comments however, sound like the Hatfields moved in with the McCoys and, as you would expect with rivals, hate each others taste in music.

A taste:

* “Last night, in the car, I did something I had not done in a long time…I listened to a cd. I will not keep my subscriptions if the formats remain “Sirius” ized. I’ve already purchased a car adapter for my ipod.”

* “My wife and daughter are peeved. They liked Kid Stuff on Sirius.” 

* “Mel Karmazin is determined to boost iPod sales.”

I know how they feel: most of the preset stations on my satellite radio were shifted, and two of my favorite channels — a contemporary R&B and an old school hip hop station — are gone. But it’s still mostly commercial free, and I can still get my fill of funk on “70s on 7″.

What is your take on the programming changes on Satellite Radio? Are you happy? Or maybe thinking of playing your iPod in the car from now on?

Keep an eye on:

• Advertising group Havas kept its 2008 operating margin goal on Friday although its sales growth slowed in the third quarter amid a global economic crisis (Reuters)
• Have media shares hit rock bottom? (Reuters)
• Retailers have increased fourth-quarter cinema advertising spending by triple digits on a year-over-year basis – for a variety of reasons (AdAge)

(Photo: Reuters)