Viacom Inc’s not sweating it, Time Warner Inc. isn’t all that concerned. Why, CBS Corp and Discovery Communications Inc. are cool as cucumbers. Disney certainly sounds confident, as does Scripps Networks Interactive.
How do you sell TV advertising in this environment? If you’re Scripps Networks, you trumpet the product integration available in your make-over and do-it-yourself programs. You also make no bones about how difficult things are for advertisers and consumers.