Yahoo’s share of the online search market has been sliding gently since Microsoft introduced its revamped Bing last June. It’s something of a concern for Yahoo, which has teamed up with Microsoft on search advertising in an attempt to rival market leader Google. But it risks becoming an also-ran in the fast-moving business.
I wrote an analysis on Monday about the possibility that News Corp might take its news search results away from Google and list them on Microsoft’s Bing search engine instead. My conclusion: This one isn’t such a hot idea. Then I read John Gapper’s Financial Times item about how it *could* be a hot idea.
Google remains the undisputed leader in U.S. Internet searches, but Microsoft can claim it is the fastest-growing, according to the latest figures from digital tally-keeper comScore.