MediaFile

Howard Stern’s TV judging stint a boost for Sirius XM

Howard Stern is going to be a judge on the NBC show “America’s Got Talent,” this summer and Wall Street is already betting this is going to benefit the shock  jock’s satellite radio home, SiriusXM Radio.

Stern, who will replace the less potty mouthed Piers Morgan, will raise the profile of his radio show and drive new subscribers, at least one analyst said on Thursday.

“We see this as a positive for Sirius, holding potential for free on air-promotion, positive for awareness and sub growth, depending on how the TV show fares,” said Lazard analyst Barton Crockett in a research note.

His new gig won’t effect his current job, where he is locked down until 2015. What’s more, the show is even moving its production to New York from Los Angeles, so the east coaster Stern can have an easy commute.

Stern inked a five-year deal Sirius XM last December that nets him about $80 million a year, according to analysts.  He brought an estimated 1.2 million subscribers to Sirius when he joined the fledgling satellite radio company in 2006.

Sirius XM: no Howard Stern news today

Howard Stern

Fans of Howard Stern hoping to hear whether the shock jock will stay at Sirius XM might be disappointed if they tune into his channels, Howard 100 and Howard 101 Thursday afternoon. The Internet was atwitter after a web report said Stern was set to announce where he was taking his talents once his $500 million contract expires this year.

But Sirius XM denies that there will be any announcement.  In fact spokesman Patrick Reilly said TheStreet.com misunderstood CFO David Frear’s comments, during an investor conference, about Stern’s future.

Here’s what actually happened, according to Reilly: Responding to a question about Stern and his contract, Frear asked whether the person was a Sirius XM subscriber. When the inquisitor said “no”, he told her to go out and “buy a radio this afternoon” so she could tune into Stern’s show.